According to recent studies, videos are more than 50 times more likely to show up on page 1 of Google search results than text pages, and they account for 64% of all online traffic. So if you want your business to be seen by as many people as possible, incorporating video into your marketing strategy is essential. But creating video content can seem like a daunting task, especially if you are trying to stand out in a crowded market. If you’re looking to create a video content strategy for your business, here are some tips to help you get started.
Figure out your target audience and what type of video content they would be interested in
Before you start creating any videos, you need to determine who your target audience is and what type of video content they would be interested in. Do some research and identify what kinds of videos they are already watching. Perform surveys, use social media analytics, and do whatever you can to understand their interests.
When you have a good understanding of what kind of video content resonates with your audience, you can start producing content that appeals to them. For example, if your target audience is millennials, you might want to create short, fun videos that are quirky and engaging. If your target market is more corporate, then you may want to produce longer, more professional-looking videos.
Create a storyboard or treatment for each video to help plan the overall narrative
Once you know what type of videos are suitable for your audience, you need to start planning out the overall narrative for each video. This is where a storyboard or treatment can be helpful. A storyboard is basically a series of sketches that show how each scene in your video will look. This can aid you to arrange out the shots you’ll need and establishing the overall narrative flows well.
A treatment is similar to a storyboard, but it’s more detailed and includes information about the characters, setting, and plot. It can also include dialogue and soundtrack suggestions. If you’re not comfortable drawing your own storyboards, there are plenty of online tools and resources that can help you create them.
Shoot videos with high production value, even if you have a limited budget
Just because you have a limited budget doesn’t mean you can’t produce high-quality videos. There are plenty of ways to make your videos look more professional without spending a lot of money.
For example, try using good lighting and shooting in a clean, well-lit space. Ensure that the audio is clear and use a tripod to keep the camera steady. If you’re shooting a live-action video, use costumes and props to create a more polished look.
If your experience with video filming is limited, you can find many online tutorials that can teach you how to do it efficiently.
Each video should be well-edited and has a consistent look and feel
Once you’ve shot your videos, it’s important to make sure they are well-edited. This means getting rid of any errors or inconsistencies to achieve an overall look and feel that appeals to your audience. This includes adding titles, music, and other effects. You may also want to add text or graphics to better explain what the video is about.
Keep in mind that the type of video content you create should also match the tone and branding of your business. Therefore it is highly recommended to use the same fonts, colors, and editing style throughout the series. So see to it that all of your marketing materials are consistent with your video content.
Finding a video editing software that you feel comfortable using is key, as it will make the editing process much easier.
Use social media to share your videos and drive traffic back to your website or blog
This is where a good social media strategy can be advantageous. Don’t forget to prominently display the links to your videos on your website and blog and use effective hashtags so people can easily find them. You can also post teasers or previews of your videos on social media to generate interest.
In addition to sharing your videos on social media, you should also make sure they are optimized for search engines. This means adding relevant keywords and phrases to the titles and descriptions of your videos. You can also use tools like Google AdWords Video Keyword Tool to help you find the right keywords to target.
Measure the success of your video content strategy over time and make changes as needed
Like any other marketing strategy, it’s important to measure the success of your video content over time and make changes as needed. This means tracking how many views each video gets, how long people are watching them for, and what kind of engagement they’re receiving. Use this data to determine which types of videos are working best and adjust your strategy accordingly.
With so many videos being created every day, it is crucial to create content that engages your audience and leaves them wanting more. By following our advice and putting a little extra effort into your videos, you’ll be well on your way to success. What are you waiting for? Start filming!